STM End-User Survey Part 2 – Healthcare Professionals

Author: Daniel Pollock, Vice President & Lead Analyst

Healthcare professionals have diverse information needs spanning multiple professional and specialty niches. Their work is information-intensive, but they lack the time to wade through vast information resources. They have a large appetite for quality, specialist information. They are internet- and digital-savvy and in some cases – especially in the use of mobile computing devices – lead the adoption curve. In this report, Outsell looks at its latest research on this user population to understand their current relationship with, needs for, and practices around information, and considers the implications for the IM functions that serve them and the information providers that supply them. They continue to encounter problems accessing the information they need, and this report provides valuable insight into opportunities to improve information products and so drive revenue. The report contains:

- An overview profile of healthcare users as information consumers, including top information types used and their satisfaction levels with major vendors;
- Data and analysis of healthcare users’ information use and unmet needs;
- A detailed look at this group’s use of interactive media;
- Data and analysis of healthcare professionals’ information spending and purchasing – the money flow;
- Essential actions for publishers and information providers serving healthcare users.