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Top 15 US News Companies: Print-To-Digital Market Size and Share

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Author: Ken Doctor, Affiliate Analyst

Tracking the print-to-digital transition and how it varies from company to company is essential to understanding the future viability and success of news companies. The print-based business model is in decline, only exacerbated by the recession. Publishers’ ability to move quickly - and smartly - to digital platforms is a basic tenet of our times. This report is our second to track the print-to-digital transformation. It adds on to the baselines established in our first report (Top 10 US Public News Companies: Print-to-Digital Market Size and Share, January 31, 2008) by including private companies, more direct comparisons to the information industry overall, and a new section on major drivers of the acceleration of print-to-digital, with an eye toward 2010. The report includes:

- Data on news industry performance compared with information industry performance, including digital content revenue growth and overall content revenue growth;
- Growth and market share of the top 15 US news providers in 2008;
- Advertising, circulation, and online revenue growth and market share of the top 15 US news providers in 2007-2008;
- Analysis of online news usage trends in the US;
- The top 20 US current event and global news sites ranked by unique audience and time per person, per month;
- Essential actions for mastering the next stage of the print-to-digital transition.


Pub Date: July 21, 2009
Type: Market Report
Segments: NEWS SAS
Keywords: Newspapers, Strategy, Best Practices
Pages: 29
Format: PDF Application_pdf

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Table of Contents

  • Why This Topic?
    1. Methodology
  • Major Findings
  • Market Overview
    1. News Industry Performance versus Information Industry Performance
    2. Total News Publishing Revenues
    3. Advertising Revenues
    4. Circulation Revenues
    5. Online Revenues
    6. Online Revenues as a Percentage of Total News Publishing Revenues
    7. Online Usage Trends, US
  • Major Drivers of the Print-to-Digital Acceleration and the Impact of Web 2.0
  • Essential Actions
  • Related Research

    • Tables & Figures

  • Figure 1. Digital Content Revenue Growth, News Providers & Publishers vs. Information Industry, 2006-2008
  • Figure 2. Revenue Growth, News Providers & Publishers vs. Information Industry, 2005-2009(P)
  • Table 1. Top 15 US News Providers & Publishers, Growth and Market Share, 2008
  • Table 2. Top 15 US News Providers & Publishers, Advertising Revenue Growth and Market Share, 2007-2008
  • Table 3. Top 15 US News Providers & Publishers, Circulation Revenue Growth and Market Share, 2007-2008
  • Table 4. Top 15 US News Providers & Publishers, Online Revenue Growth and Market Share, 2007-2008
  • Figure 3. Total News Information Revenue Mix by Format, 2006-2008
  • Table 5. Top 15 US News Providers & Publishers, Change in Digital Revenue as Portion of Total Company Revenue, 2007-2008
  • Table 6. Top 20 US Current Event & Global News Sites, Ranked by Unique Audience, May 2008 vs. May 2009
  • Table 7. Top 20 US Current Event & Global News Sites, Ranked by Time per Person per Month, May 2008 vs. May 2009

Companies Mentioned

  1. Apple Computer, Inc.
  2. Belo Corporation
  3. CareerBuilder.com
  4. Classified Ventures, LLC
  5. Community Newspaper Holdings, Inc.
  6. Cox Enterprises, Inc.
  7. Dow Jones & Company
  8. Facebook
  9. Freedom Communications, Inc.
  10. Gannett Co., Inc.
  11. GateHouse Media, Inc.
  12. Google, Inc.
  13. HuffingtonPost.com, Inc.
  14. Lee Enterprises, Inc.
  15. MediaNews Group, Inc.
  16. New York Times Company
  17. News Corporation, Ltd
  18. quadrantONE
  19. The Associated Press
  20. The E.W. Scripps Company
  21. The Hearst Corporation
  22. The McClatchy Company
  23. The Tribune Company
  24. Twitter, Inc.
  25. Washington Post Company
  26. Yahoo! Inc.