Search, Aggregation & Syndication: 2008 Final Market Size and Share Report

Author: Ned May, VP & Practice Leader

This report provides an in-depth view of the Search, Aggregation & Syndication (SAS) marketplace, which we size at $48.2 billion with a growth rate of 16.1% in 2008. This is the latest in our annual series of market size and share reports for the segments of the information industry. In this report, we detail the size, growth rates, and market shares of the top 30 publishers and information providers in the SAS segment - led by Google, Yahoo! and MSN - and identify the significant issues and trends facing them and their markets. The report provides advice and essential actions for publishers and information providers that want to create revenue opportunities, attract new buyers, and achieve competitive advantage, and it supports those who cover and need greater understanding of the SAS segment, including suppliers to the industry. The report includes:

- An overview of the SAS market, including size and growth data from 2004-2008;
- Analysis of the three core subsegments in SAS: web search and portals, licensed content aggregators, and subscription and syndication services, including revenue and market share for the top five companies in each;
- A comparison of the top 10 SAS companies by growth and market share;
- Data on top SAS companies’ revenue broken out by geography, content format, and business model;
- A table with revenue, growth, CAGR, and market share for the top 30 companies in the SAS segment;
- Essential actions for publishers and information providers.

Open table of contents

Why This Market Size and Share Report?
Search, Aggregation & Syndication Market Size

Market Overview
Impact of M&A
Impact of Currency Conversion

Search, Aggregation & Syndication Subsegments

Web Search and Portals
Licensed Content Aggregators
Subscription and Syndication Services

Leading Players and Market Share

Leading Players
Market Share vs. Growth

Revenue Analysis of Search, Aggregation & Syndication

Geography
Content Format
Business Models

Essential Actions
Related Research
Methodology
Appendix

Tables & Figures

Figure 1. Search, Aggregation & Syndication Market Size and Growth, 2004-2008
Table 1. Revenue Performance and Market Share of Top 10 SAS Companies by Size, 2006-2008
Table 2. Currency Effects of Conversion from Pounds, Euros, Yen, and Won into Dollars, 2007-2008
Table 3. Major Search, Aggregation & Syndication Subsegments, 2008
Figure 2. Major Search, Aggregation & Syndication Subsegments, 2007-2008
Table 4. Web Search and Portals, Revenue Performance of Top Five Companies by Size, 2006-2008
Table 5. Licensed Content Aggregators, Revenue Performance of Top Five Companies by Size, 2006-2008
Table 6. Subscription and Syndication Services, Revenue Performance of Top Five Companies by Size, 2006-2008
Table 7. Top 10 Search, Aggregation & Syndication Services Companies, Change in Market Share, 2004-2008
Figure 3. Top 10 Search, Aggregation & Syndication Services Companies, Growth and Market Share, 2008
Table 8. Top 10 Search, Aggregation & Syndication Companies, Geography, 2008
Table 9. Top 10 Search, Aggregation & Syndication Companies, Content Format, 2008
Table 10. Top 10 Search, Aggregation & Syndication Companies, Business Models, 2008
Table 11. Top 30 Search, Aggregation & Syndication Companies by Revenue, 2008