Vision Critical: Representing a New Model for Blending Custom Market Research, Online Communities, and Software as a Service

Authors: Roger Strouse, Vice President & Lead Analyst; Louise Garnett, Vice President, Outsell Scout Analytics

Many of Outsell’s information management clients work closely with their own organizations' marketing and market research groups, and some are even embedded directly into these units. We know that they are interested in keeping up with trends in leading-edge market research companies, techniques, and methodologies. In particular, Outsell is observing an emerging trend toward meshing online market research with online communities, a technique that provides a robust mix of traditional question-based quantitative and qualitative information-gathering with observation of respondent-to-respondent discussions. This report discusses Vision Critical, a leader in this space, and provides compelling insight on how enterprise market intelligence is advancing because of firms like it. This report contains:

- Company highlights, including revenue, employees, business lines and products;
- Data on the company, its products and their pricing;
- Details of the competitive landscape for Vision Critical;
- Analysis of what makes Vision Critical unique;
- Imperatives for information managers who want to step out of the box and be seen as innovators.