IT Professionals’ Information Use Habits, Preferences, and Satisfaction
IT professionals are important consumers of information. Understanding their information needs and habits can help savvy information providers to get into new businesses through product development or M&A, to design new products for existing product portfolios, and to modify existing products. This report is based on our most recent survey data (December 2008) and helps information providers better understand the unique information needs and habits of IT professionals, thus helping information providers to “follow the money.” This report contains:
- An overview profile of IT-professional information consumers, including how they use information and their satisfaction levels with 14 vendors;
- Data and analysis of IT professionals’ information habits and unmet needs;
- A detailed look at IT professionals’ use of interactive media and social networking;
- Data and analysis of IT professionals’ information spending and purchasing;
- Essential actions for publishers and information providers serving the IT professional market.
Pub Date: June 10, 2009
Type: Market Report
Segments: ITTRRS MRRS B2B
Keywords: Users
Pages: 32
Format: PDF 
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Download PDF table of contents
Table of Contents
- Why This Market?
- Methodology
- Overview Profile of IT Users
- IT Professionals’ Information Habits and Unmet Needs
- IT Professionals’ Use of Interactive Media and Social Networking
- IT Professionals’ Information Spending and Purchasing
- Essential Actions
- Related Research
- Table 1. IT Professionals Who Run IT: How They Apply Information
- Table 2. IT Professionals Who Help Drive Business Strategy and Revenue: How They Apply Information
- Table 3. Top Ten IT Professionals’ Responsibilities and Roles – Survey Respondents
- Table 4. Vendor Satisfaction Views – IT
- Table 5. Top Information Types Used by IT Professionals
- Figure 1. Where Knowledge Workers Go to Find Information
- Figure 2. Search Failure Rates
- Figure 3. Time Spent Gathering and Analyzing Information
- Figure 4. Major Problems or Obstacles to Getting Information
- Table 6. Unmet Information Needs
- Figure 5. Top Handheld Devices
- Figure 6. Use of Social Networking Sites
- Figure 7. Professional and Personal Use of Social Networking Sites
- Figure 8. Perceived Quality and Usage of Fee vs. Free Information
- Figure 9. Information Purchases as an Independent Decision
- Figure 10. Where Purchase Decisions are Made
- Figure 11. Preferred Pricing Model
- Figure 12. Median Annual Spending
- Figure 13. Disposition of Information Purchased by Individuals
- Figure 14. Individual Information Spending, by Format
- Table 7. Spending by Information Type
Tables & Figures
Companies Mentioned