ProQuest: Case Study on Building a Powerhouse Information Company

Author: Ned May, Director & Lead Analyst

ProQuest is one of the industry’s oldest and largest database aggregators and brands. This report explores ProQuest today, detailing its strategy and offerings and how it became a revived force in licensed content aggregation. Building on a strong brand, going after a key target market, and relentlessly executing against it, ProQuest has been able to gain, and continues to gain, share and market leadership. It is a good model and case study of a firm executing on several of the key themes described in Outsell’s “Information Industry Outlook 2009: No Guts, No Glory” report published December 18, 2008. This report contains:

- Company highlights, including history, acquisitions, revenue, business model, and key products;
- Analysis of core business lines and buyer segments;
- Details of the competitive landscape for ProQuest;
- Analysis of what makes ProQuest unique;
- Threats and opportunities facing ProQuest;
- Essential actions for publishers seeking to succeed in a difficult economic climate.