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Market Analysis: Leaders in the B2B Print to Electronic Revenue Shift

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Author: Chuck Richard, Vice President & Lead Analyst

The most telling sign of the changes powering and battering the B2B Trade Publishing & Company Information (B2B) segment is the shift in the percentage of revenue from print to electronic information delivery. The segment’s aggregate percentage of revenue from print fell from 58.3% in 2003 to 40% in 2008. Over the same period, electronic revenues rose from 18% to 33.9% of segment revenue. This report provides research and analysis about the top 44 companies in B2B, including which companies have shifted their revenue mix, which have not, and how the companies stack up against the new industry benchmarks for the share of electronic revenue. The report supports those who cover and need greater understanding of the B2B segment, including suppliers to the industry, investment bankers, and analysts. It includes:

- A detailed table showing the 44 companies’ revenue mix in 2005-2007 and identifying leaders and laggards in the shift toward more electronic revenue;
- Analysis of which companies are leading in the growth of electronic revenue;
- A market overview, including key print, electronic, and events revenue shift trends;
- Analysis of methods used to aggressively grow electronic revenue;
- Essential actions for publishers and information providers that want to advance digital transformation and create revenue opportunities, attract new buyers, and increase their competitive advantage.


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Pub Date: February 11, 2009
Type: Market Report
Segment: B2B
Keywords: Market Analysis, Market Statistics, B2B E-commerce, Business Models
Pages: 26
Format: PDF Application_pdf

Table of Contents

  • Why This Topic?
  • Methodology
    1. Deriving the Database of B2B Trade Publishing Electronic Revenue
    2. Methodology for Ranking B2B Companies’ Shifts to Electronic Revenue
  • Who Is Leading in the Growth of Electronic Revenue
  • Market Overview
    1. Key Print, Electronic, and Events Revenue Shift Trends
    2. Updated 2008-2011 B2B Trade Publishing Revenue Mix Forecast
  • Methods Used to Aggressively Grow Electronic Revenue
  • Essential Actions
  • Related Research
  • Appendix
    1. Electronic Revenue Growth Ranking Tables
  • Methodology Supplement
    1. Other Factors in Deriving Detailed Revenue Estimates

    Tables & Figures

  • Table 1. Revenue Mix Table 2005-2007 - Database of Top Companes
  • Figure 1. Total B2B Trade Publishing Revenue Mix by Format, 2005-2007
  • Table 2. B2B Trade Publishing Revenue by Format, 2003-2011 (F)
  • Figure 2. B2B Trade Revenue Growth Rates by Format, 2004-2011 (F)
  • Figure 3. B2B Trade Revenue Share of Total by Format, 2004-2011 (F)
  • Figure 4. B2B Trade Revenue Growth Rates by Format, Forecast Comparison, September 2008 vs. December 2008
  • Table 3. Paths to Aggressive Electronic Revenue Growth Used by Selected Companies
  • Figure 5. New Business Development Spending: Rich Data Compared to Advertising Spending
  • Table 4. Total 2007 Electronic Revenue ($ Millions)
  • Table 5. Total 2007 Growth in Electronic Revenue ($ Millions)
  • Table 6. 2007 Percentage of Electronic Revenue, Ignoring Events
  • Table 7. Growth in 2007 Percentage of Electronic Revenue, Ignoring Events

Companies Mentioned

  1. 1105 Media, Inc.
  2. Advance Publications, Inc.
  3. Advanstar Communications, Inc.
  4. Alibaba.com
  5. American Management Association (AMA)
  6. Centaur Media plc
  7. CNET Networks, Inc.
  8. Crain Communications, Inc.
  9. Cygnus Business Media
  10. Daily Mail & General Trust (DMGT)
  11. Emap Ltd
  12. Global Sources
  13. GlobalSpec, Inc.
  14. Groupe Moniteur
  15. Hanley Wood LLC
  16. Haymarket Media Group
  17. Incisive Media plc
  18. Informa Group plc
  19. International Data Group (IDG)
  20. John Wiley & Sons, Inc.
  21. Lebhar-Friedman, Inc.
  22. Metal Bulletin plc
  23. MFG.com, Inc.
  24. Nielsen Business Media
  25. Nikkei Business Publications, Inc.
  26. PennWell Publishing Company, Inc.
  27. Penton Media, Inc.
  28. ProQuest Business Solutions, Inc.
  29. Questex Media Group
  30. Reed Elsevier
  31. SourceMedia, Inc.
  32. Springer Science + Business Media
  33. Talentum
  34. TechTarget
  35. The Hearst Corporation
  36. The McGraw-Hill Companies, Inc.
  37. Thomas Publishing Company
  38. United Business Media plc
  39. Vogel Media GmbH & Co.KG
  40. WebMediaBrands Inc.
  41. WEKA Business Information GmbH & Co KG
  42. Wilmington Group plc
  43. Ziff Davis Enterprise
  44. Ziff Davis Media, Inc.