Information Industry Outlook 2009: No Guts, No Glory

Author: Anthea Stratigos, Co-founder & CEO

In today’s challenging economy, “no guts, no glory” is the mantra for successful enterprises. Outsell’s Information Industry Outlook report provides our view of what’s ahead for the information industry in 2009. The report contains:

- Five themes that successful companies will need to execute against in the coming year;
- 10 essential actions that Outsell believes are keys to navigating the current economy;
- “30 to watch” – a list of innovators and disruptors that we judge will have an impact on the information industry in the coming year, and the reasons why we selected them;
- Outsell’s growth forecast for the overall information industry, showing slower but fairly consistent growth overall despite the lagging News and B2B Trade markets;
- A discussion of “the myth of all things ad-based’ and chasing alternative revenue models.

Outsell’s fact-based analysis is based on tracking over 7,000 firms in 12 information industry segments, and tracking spending by the three main industry funding sources: advertisers, enterprise users, and libraries. This offers an unparalleled perspective that crosses segments and helps publishers and information providers grow in a global, fast-paced digital environment.