Virtual Sourcing: Who's Got the Content?

With the advent of content services that are built off of hyperlinks to remote data sources on the Internet, the lines between internally-and externally-managed content services are becoming less distinct. Corporations and financial services companies are discovering ways to use these tools to integrate internal and external content, for both professional and public financial information services, in ways that mimic the capabilities of traditional content aggregators. Who has the content now? And what does this new wrinkle in the distribution game mean for financial information vendors and consumers?