B2B Trade Publishing & Company Information: 2008 Market Forecast and Trends Report

This report includes detailed analysis of market trends and our forecast for growth and performance through 2011 of the B2B Trade Publishing & Company Information segment, which provides professionals with must-read trade content and offers advertisers effective methods of contacting, informing, and influencing their key buyers. The report also examines up-and-coming players in this segment and the disruptive forces they embody. It includes:

- Outsell’s revenue and growth forecasts through 2011 for the B2B Trade Publishing & Company Information segment as well as the overall information industry;
- Analysis of key trends in the segment, including the declining but still rapid growth of online advertising;
- An overview of the B2B Trade Publishing & Company Information competitive landscape;
- Revenue figures for the top 10 B2B Trade Publishing companies and the top 10 Company Information companies through mid-2008;
- Profiles of five companies that Outsell has designated as “rising stars” in this segment;
- Essential actions for publishers to succeed in this market.

Our forecast reports build on our annual market size and market share data and our analysts’ assessment of macroeconomic and geopolitical trends, combined with critical key trends affecting each information industry segment. Our efforts are both top-down and bottom-up and are overlaid with the extensive experience of our individual analysts.