What Executives Think About Information Management

Information managers continuously search for the best ways to measure and communicate their function’s value to the organization. They often know their users’ needs but find it challenging to connect to the upper echelons. This report examines executives’ views on their organizations’ information management (IM) functions and the role of information in furthering organizational objectives. It recommends actions for information managers to better ensure alignment with organizational goals and communicate IM’s value to upper management. The Briefing provides:

- An analysis of how executives view IM, with quotes from executives who participated in Outsell surveys and interviews;
- Data from Outsell’s Information Management Benchmarks survey and User Market survey;
- Analysis of gaps in executives’ knowledge about IM activities and opportunities for closing those gaps;
- Imperatives for information managers who want to understand how executives think.