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Aggregate Knowledge Points Toward the "Discovery" Web

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Author: Ken Doctor, Affiliate Analyst

Aggregate Knowledge, Inc. is in the forefront of a movement to make web news reading smarter. Instead of selling “search,” Aggregate Knowledge sells “discovery,” - providing relevant news story links and (soon) advertising - to readers who do not have to search or take the time to personalize their experience. What makes the company noteworthy is its belief in a next stage web and what that stage will portend to news publishers - encouraging users to spend more time on news websites and improving news page monetization. This report takes an in-depth look at Aggregate Knowledge and contains:

- Company highlights, including current markets;
- Details of the competitive landscape, including threats and opportunities;
- Analysis of what factors make Aggregate Knowledge unique, including a look at the technology behind discovery and the company’s business model;
- Essential actions for news publishers.

Pub Date: May 16, 2008
Pages: 16
Format: PDF Application_pdf

Table of Contents

  • Why This Company?
    1. Methodology
  • Company Highlights
  • What Makes Aggregate Knowledge Unique?
    1. The Technology Behind Discovery
    2. The Business Model
    3. The Site Optimization Discovery Business
    4. The Ad Discovery Business
    5. The Mobile Discovery Business
  • Competitive Landscape
    1. Story Discovery Competitors
    2. Ad Discovery Competitors
  • Threats and Opportunities
    1. Threats
    2. Opportunities
  • Essential Actions
  • Related Research
  • Appendix: Aggregate Knowledge at a Glance

    • Tables & Figures

  • Figure 1. Aggregate Knowledge Contrasts Search and “Discovery” Experience
  • Figure 2. How Aggregate Knowledge Decides Which Links to Serve Readers
  • Figure 3. Aggregate Knowledge’s Pique Network Defines New Ad Placement
  • Figure 4. WashingtonPost.com Story Page with Contextual Links
  • Table 1. Aggregate Knowledge at a Glance

    • Companies Mentioned

  • Baynote, Inc.
  • CBS Mobile
  • ChoiceStream, Inc.
  • Google, Inc.
  • Inform Technologies LLC
  • Loomia Inc.
  • McGraw-Hill Companies, Inc.
  • Sphere
  • The Tribune Company
  • Utah Street Networks Inc.
  • Vibrant Media, Inc.
  • VideoEgg, Inc.
  • Washington Post Company
  • Yahoo! Inc.

Companies Mentioned

  1. Baynote, Inc.
  2. CBS Corporation
  3. ChoiceStream, Inc.
  4. Google, Inc.
  5. Inform Technologies LLC
  6. Loomia Inc.
  7. Sphere
  8. The McGraw-Hill Companies, Inc.
  9. The Tribune Company
  10. Utah Street Networks Inc.
  11. Vibrant Media, Inc.
  12. VideoEgg, Inc.
  13. Washington Post Company
  14. Yahoo! Inc.