Super I-AIM : Executive Summary for Information About Information Clients

Outsell completed Super I-AIM, a landmark study of more than 6,300 corporate end users, earlier this year to understand the information use, habits, preferences, and spending for U.S. knowledge workers. This Briefing provides key insights into understanding the knowledge worker market. End users are largely satisfied with external information, rely heavily on free information from the Internet in their daily work, and buy what they need when they need it. The great, untamed U.S. end-user market for content is estimated at close to $50 billion per year, yet requires careful targeting and efficient distribution strategies to reach this huge, diverse market.