Postsecondary Learning Markets and Opportunities 2007

Authors: Outsell Client Services, Client Services;   Eduventures, Inc.

In a market projected to experience solid growth, Eduventures projects the overall postsecondary education market to surpass $20 billion in supplier revenues during the 2007-10 timeframe with expected growth of 8.2% in 2007. This continually evolving market is defined by trends in the content, technology, and institutional services market segments, and these patterns provide important considerations for suppliers.

Among the market trends that Eduventures explores in this report are the following:

• The custom market is expected to challenge textbook sales as digital formats proliferate and the spotlight on accountability brightens.


• The reference content market is experiencing notable migration to digital formats, and this shift in formats is advancing the potential opportunities for technology vendors with superior search and indexing functionality to play in the reference content market.


• Academic computing is being shaped by accountability and emerging pedagogical shifts to web-enabled education delivery.


• Administrative computing growth is being driven by the rising role of data-driven decision-making by institution executives, and the increasing amount of data being collected, stored, analyzed, and accessed through institutional performance measurement initiatives is driving the value of ERP, SIS, and CRM-type systems.


• In the administrative services market, schools are accelerating their outsourcing of non-core operations, including marketing, financial aid, and IT support.


• The academic services market is growing rapidly as institutional leadership focuses heavily on instructional objectives, with the growth of online higher education driving major demand for new faculty skill sets and ready-to-teach online courses – areas that recruitment firms and online program suppliers are actively addressing.

Presenting key themes that are shaping the higher education market, this report serves as a critical resource for businesses serving the postsecondary education sector, investors, colleges, and other industry participants. The study will explore where postsecondary market players should focus their efforts and which areas represent the greatest opportunities for solution providers eager to support these strategic initiatives.