Managing Internally Generated Content: A Qualitative Assessment Of How Companies Are Managing Their Employees' Knowledge
In Outsell's needs assessment research with some of the world's biggest firms, we've discovered that the big pain points for users are related to internal content. To address these pain points, many leading companies are undertaking ambitious projects to harness employees' knowledge embodied in best practices, documents, presentations, company experts and expertise, market intelligence and market research reports, marketing literature, technical reports, product positioning and pricing information, and employee expertise. We conducted interviews with senior knowledge managers in 20 major companies, many of them on the 'bleeding edge' of this complex world of content and actively creating the future where the rules are just now being written. This Briefing highlights our findings and recommendations for knowledge managers.