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The E-Media Organization: One Year Wiser

Image of Cara Erickson

Authors: Cara Erickson, Managing Partner, NewCoordinates, LLC; Leigh Watson Healy, Chief Analyst

Outsell again teamed up with Cara Erickson of executive search consultancy NewCoordinates to follow up on our groundbreaking “Creating the E-Media Organization: Practical Challenges” report of one year ago. That was the first study of its kind to address the organizational issues facing business-to-business (B2B) publishing and newspaper companies in the transition from print to agile multi-platform publishing. This report analyzes fresh research to assess the changing state of e-media organizations, one year wiser. It offers:

- Highlights of restructuring changes for eight key B2B publishing and news companies over the last year;
- A description of four e-media organizational models, and trend data from 25 companies showing how many have used, are using, and plan to use each;
- Quotes from industry leaders interviewed for this report;
- Imperatives for recruiting and retaining top talent in the new environment;
- Implications for key job functions in growing e-media organizations;
- Essential actions for leadership teams in publishers and information providers, including specific considerations for leadership broken out by major functional areas: Sales, Marketing, Technology/Content Development, Finance, and HR.

Pub Date: December 14, 2007
Pages: 18
Format: PDF Application_pdf

Table of Contents

  • Why This Topic?
  • Organizational Change Remains Headline News
  • Organizational Frameworks Revisited
    1. Organizational Frameworks on a Continuum
  • Implications for Key Job Functions
    1. Recalibrating Expectations When the Culture Isn’t Ready for Integration
    2. Staging the Progression to Brand Integration along a Continuum
  • Recruitment, Retention, and Resource Allocation
    1. Resource Allocation Turmoil
    2. Recruiting in the New Environment
    3. Brain Drain or Brain Gain?
    4. Retention
  • Capabilities Assessment: How Leaders Evaluate Their Organizations
  • Essential Actions
  • Implications for Leadership

    • Tables & Figures

  • Table 1. Summary of Four E-Media Organizational Structures
  • Figure 1. Past, Current, and Future Use of Frameworks