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The Research and Advisory Model Gains Favor Among Buyers

Image of Louise Garnett

Author: Louise Garnett, Vice President & Lead Analyst

Outsell’s latest research shows that the research and advisory model continues to thrive among IT & Telecom research firms, and has even gained favor since last year despite price increases. This report includes:

- Market research spending patterns by job function;
- Data on 14 research and advisory service vendors used, by buyer function;
- Data on budget trends, perceived value, and potential product changes by customers of research and advisory service vendors;
- Essential actions for IT & Telecom research vendors that want to remain competitive.

Pub Date: October 12, 2007
Pages: 12
Format: PDF Application_pdf

Table of Contents

  • Executive Summary
  • Why the Research and Advisory Model?
    1. Methodology
  • Market Overview
    1. Market Research Spending Patterns by Job Function and Research Vendors
    2. Research and Advisory Budgets, Perceived Value, and Potential Swap-Outs
  • Essential Actions
  • Related Research

    • Tables & Figures

  • Table 1. Average Percent of ITTRRS Budget Spent
  • Table 2. Research and Advisory Service Vendors Used by Function
  • Figure 1. Change in Advisory Service Budget Next Year
  • Figure 2. Research & Advisory Service – Value for Money
  • Figure 3. Comparative Value of Advisory Services

    • Companies Mentioned

  • AMR
  • Burton Group
  • Current Analysis
  • Datamonitor
  • Euromonitor
  • Forrester
  • Frost & Sullivan
  • Gartner
  • IDC
  • iSuppli
  • Info-Tech Research Group
  • Ovum
  • TowerGroup
  • Yankee Group