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B2B Trade Publishing & Company Information: 2007 Market Forecast and Trends Report

Image of Chuck Richard

Author: Chuck Richard, Vice President & Lead Analyst

This Market Analysis provides an unparalleled view of the B2B Trade Publishing & Company Information marketplace, drawing extensively from Outsell’s unique industry metrics and analytics, original research, and studies of users, advertisers, and information professionals, and the deep experience of our analytical staff. It includes:

- Outsell’s 2007-2010 size and growth forecast for the information industry as a whole and for the B2B Trade Publishing & Company Information segment;
- Analysis of trends and challenges facing the B2B Trade Publishing & Company Information market;
- Outsell’s take on which companies are future market leaders and “rising stars” in the B2B Trade Publishing & Company Information segment;
- 2006 market size and share data for the top 50 companies in B2B Trade Publishing & Company Information;
- Outsell data about users of B2B Trade Publishing & Company Information services, including their unmet needs and criteria for purchasing information, and advertiser spending patterns;
- Essential actions for B2B Trade Publishing & Company Information players.

Pub Date: October 10, 2007
Pages: 61
Format: PDF Application_pdf

Table of Contents

  • Why This Market Analysis?
  • Executive Summary
  • Market Overview
    1. Industry Forecast – Growth in Online Ads and Events Makes Up for Print Ad Losses
    2. B2B Trade Publishing & Company Information Market Size and Historic Growth
    3. B2B Trade Publishing
    4. Company Information
    5. Revenue Performance and Composition
  • Leading Players
    1. Global Market Share
    2. Factors Impacting Share
    3. Financial Health
  • Competitive Landscape
    1. Future Market Leaders and Rising Stars
    2. Rising Stars
  • Market Dynamics and Demand Drivers
    1. Advertiser Behavior and Spending Patterns
    2. Profile of B2B Trade Publishing & Company Information Users
    3. Market Dynamics
    4. Market Trends - Outsell's Predictions
  • Essential Actions
  • Related Research
  • Methodology
  • Appendix

    • Tables & Figures

  • Figure 1. B2B Trade Publishing & Company Information and Information Industry Forecast, 2007-2010
  • Figure 2. Share of Total Information Industry Revenue, 2007
  • Table 1. B2B Trade Publishing & Company Information Est. and Forecast Growth
  • Figure 3. B2B Trade Publishing & Company Information Market Size and Growth, 2002-2007
  • Table 2. Major B2B Trade Publishing & Company Information Sub-Segments
  • Table 3. B2B Trade Publishing – Revenue Performance of Top 10 Companies by Size
  • Table 4. Company Information – Revenue Performance of Top 10 Companies by Size
  • Table 5. Components of B2B Trade Publishing Revenue, Growth, and Percent of Total
  • Figure 4. B2B Trade Publishing Sub-Segment Est. and Forecast Growth Rate by Content Type
  • Table 6. Top 10 B2B Trade Publishing & Company Information Companies – Content Format
  • Table 7. Top 10 B2B Trade Publishing & Company Information Companies – Business Models
  • Table 8. Top 10 B2B Trade Publishing & Company Information Companies – Geography
  • Table 9. Top 25 B2B Trade Publishing & Company Information Companies
  • Figure 5. Top 12 Public B2B Trade Publishing & Company Information Companies’ Quarterly Revenue Change over Prior Year
  • Figure 6. Top 12 Public B2B Trade Publishing & Company Information Companies’ Quarterly Operating Income Change over Prior Year
  • Figure 7. B2B Trade Publishing & Company Information Equities Price Growth Comparisons
  • Figure 8. Outsell’s B2B Trade Publishing & Company Information Leader Board – Mapping the Companies Positioned to Lead
  • Table 10. B2B Trade Publishing & Company Information Rising Stars
  • Figure 9. Forecast 2007 Total Marketing Budget Share and Growth
  • Table 11. Forecast 2007 Growth Rate of Marketing Budget by Size of Company
  • Figure 10. Forecast Online Spending Share and Growth
  • Figure 11. Forecast Print Spending Share and Growth
  • Figure 12. Effectiveness and Usage of Keyword Search, Contextual and Behavioral Ads
  • Figure 13. Effectiveness and Usage for Lead Generation – Tier 1
  • Table 12 (Part 1). Professional Information User Profiles
  • Table 12 (Part 2). Professional Information User Profiles
  • Figure 14. Search Failure Rate
  • Table 13. Preferred Search Engine
  • Table 14. Best Sources of Sales Leads
  • Table 15. Online Ads – Average Weekly Click Volume
  • Table 16. Additional Actions Taken after Clicking on a Business-Related Ad
  • Figure 15. Use of RSS Feeds
  • Table 17. Top 50 B2B Trade Publishing & Company Information Companies

    • Companies Mentioned

  • Acxiom Corporation
  • Advance Publications, Inc.
  • Advanstar Communications, Inc.
  • ALM Properties, Inc.
  • American Management Association (AMA)
  • Ascend Media, LLC
  • Centaur Holdings plc
  • CNET Networks, Inc.
  • Crain Communications, Inc.
  • Cygnus Business Media
  • Daily Mail & General Trust (DMGT)
  • DoubleClick, Inc.
  • Emap Communications Group
  • Equifax Inc.
  • EurotaxGlass's International AG
  • Experian Group Limited
  • Global Sources
  • Groupe Moniteur
  • Hanley Wood LLC
  • Harvard Business School Publishing Corporation
  • Haymarket Media Group
  • Incisive Media plc
  • Infodata AB
  • Informa plc
  • infoUSA, Inc.
  • International Data Group (IDG)
  • ITE Group Plc
  • John Wiley & Sons, Inc.
  • Jupitermedia Corporation
  • McGraw-Hill Information & Media Services
  • Metal Bulletin plc
  • Nielsen Business Media
  • Nikkei Business Publications, Inc.
  • PennWell Publishing Company, Inc.
  • Penton Media, Inc.
  • Prism Business Media
  • ProQuest Business Solutions, Inc.
  • Questex Media Group
  • Reed Business Information
  • SourceMedia, Inc.
  • Springer Science + Business Media
  • Talentum
  • The D&B Corporation
  • The Hearst Corporation
  • Thomas Publishing Company
  • United Business Media plc
  • Vogel Media GmbH & Co.KG
  • WEKA Business Information GmbH & Co KG
  • Wilmington Group plc
  • Ziff Davis Media, Inc.