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Search, Aggregation & Syndication: 2007 Market Forecast and Trends Report

Image of Ned May

Author: Ned May, Director & Lead Analyst

This Market Analysis draws extensively from Outsell’s unique industry metrics and analytics, original research and studies of users, advertisers, and information professionals, and the deep experience of our analytical staff, to provide an unparalleled view of the Search, Aggregation & Syndication (SAS) information marketplace. It includes:

- Outsell’s 2007-2010 size and growth forecast for the information industry as a whole and for the SAS segment;
- Analysis of trends and challenges facing the SAS market;
- Outsell’s take on which companies are future market leaders and “rising stars” in the SAS segment;
- 2006 market size and share data for the top 45 companies in SAS;
- Analysis of the major SAS sub-segments;
- Outsell data about users of SAS information services, including their unmet needs and criteria for purchasing information;
- Essential actions for SAS information players.

Pub Date: September 27, 2007
Pages: 49
Format: PDF Application_pdf

Table of Contents

  • Why This Market Analysis
  • Executive Summary
  • Market Overview
    1. Industry Forecast – SAS Continues Rapid Growth at Other Industry Segments’ Expense
    2. Search, Aggregation & Syndication Market Size and Historic Growth
    3. Search, Aggregation & Syndication Revenue Performance and Composition
  • Leading Players
    1. Global Market Share
    2. Financial Health
  • Competitive Landscape
    1. Search, Aggregation & Syndication Sub-Segments
    2. Future Market Leaders and Rising Stars
    3. Rising Stars
  • Market Dynamics & Demand Drivers
    1. Advertiser Behavior and Spending Patterns
    2. Profile of Search, Aggregation & Syndication Users
    3. Implications
  • Essential Actions
  • Related Research
  • Methodology
  • Appendix: Top 45 STM Companies

    • Tables & Figures

  • Figure 1. Search, Aggregation & Syndication and Information Industry Forecast, 2007-2010
  • Table 1. Size of Search, Aggregation & Syndication Market Compared to Other Information Industry Segments
  • Figure 2. Share of Total Information Industry Revenue, 2006
  • Figure 3. Search, Aggregation & Syndication Market Size and Growth: 2002-2006
  • Table 2. Revenue Performance of Top 10 Vendors by Size, 2004-2006
  • Table 3. Top 10 Search, Aggregation & Syndication Companies – Geography
  • Table 4. Top 10 Search, Aggregation & Syndication Companies – Business Models
  • Table 5. Top 10 Search, Aggregation & Syndication Companies – Buyer Markets
  • Table 6. Top 25 Search, Aggregation & Syndication Companies
  • Figure 4. Top 10 Search, Aggregation & Syndication Companies – Growth and Market Share
  • Figure 5. Relative Share of the Top 10 Search, Aggregation & Syndication Companies
  • Figure 6. Top Five Public Search, Aggregation & Syndication Companies’ Quarterly Revenue Change over Prior Year
  • Figure 7. Top Five Public Search, Aggregation & Syndication Companies’ Quarterly Operating Income Change over Prior Year
  • Figure 8. 2006 Search, Aggregation & Syndication Equities Price Growth Rate Comparisons
  • Table 7. Major Search, Aggregation & Syndication Sub-Segments
  • Figure 9. Outsell’s Search, Aggregation & Syndication Leader Board – Mapping the Companies Positioned to Lead
  • Table 8. Search, Aggregation & Syndication Rising Stars
  • Figure 10. Forecast Total Marketing Budget Share and Growth
  • Figure 11. Forecast Online Spending Share and Growth
  • Figure 12. Effectiveness and Usage for Lead Generation – Tier 1
  • Figure 13. Effectiveness and Usage of Keyword Search, Contextual and Behavioral Ads
  • Figure 14. Advertiser Evaluation of Impact of Click Fraud
  • Table 9. 2007 Forecast Growth Rates of Online Marketing Budget by Size and Media Type
  • Table 10. Where Self-Seekers Go for Information
  • Table 11. Knowledge Workers User Survey Overview
  • Figure 15. Search Failure Rate
  • Table 12. Top 45 Search, Aggregation & Syndication Companies

    • Companies Mentioned

  • Access Copyright
  • Allesklar.com
  • Answers Corporation
  • AOL
  • Baidu.com
  • Books24X7
  • Canada Institute of Scientific and Technical Information (CISTI)
  • Casalini Libri
  • Copyright Clearance Center (CCC)
  • Daum Communications Corporation
  • Dialog
  • ebrary
  • EBSCO Industries
  • Factiva
  • Federated Media Publishing
  • Flysheet Information Services
  • GBI
  • Google
  • HighBeam Research
  • IAC Search & Media
  • iGroup
  • Information Express
  • Infospace
  • Infotrieve
  • Ingenta
  • LexisNexis
  • Linda Hall Library
  • LookSmart
  • MSN
  • Muze
  • MyWireService
  • Naver
  • NetEase.com
  • Northern Light Group
  • OCLC Online Computer Library Center
  • OPENonline
  • Prenax Global AB
  • Questia Media America
  • SINA Corporation
  • Sohu.com
  • Swets Information Services
  • Technorati
  • Thomson Corporation
  • Thomson Gale
  • TOM Online
  • W.T. Cox Subscriptions
  • Yahoo!