Web 2.0 Health Test for B2B Publishers

Author: Chuck Richard, Vice President & Lead Analyst

Web 2.0 focuses on users controlling their information environment, engaging with each other and directly with publishers, a large shift from the product-centric Web 1.0. This report provides a test for business-to-business (B2B) publishers and information providers to judge how well they are meeting the demands of Web 2.0. The test measures progress toward implementing best practices that Outsell believes are essential for building meaningful engagement with users that, in turn, will increase mid- to long-term revenue growth. The report provides:

- Outsell’s five key components of Web 2.0-healthy B2B publishing;
- A list of companies with Web 2.0 publishing successes, and the key components of their success;
- A Web 2.0 health scorecard enabling leaders to identify their own organizations’ strengths and gaps in engaging with users;
- Essential actions and steps for B2B publishers to reap the advantages and minimize the risks of the Web 2.0 environment.