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Information Management Best Practices: Mobile Content Comes of Age in the Enterprise

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Author: Roger Strouse, Vice President & Lead Analyst

The use of handheld devices such as PDAs and cell phones has moved into the mainstream. Centralized information management (IM) functions within the enterprise are pondering how and when to delve into this emerging content delivery platform. This Briefing draws on Outsell’s proprietary data on mobile content use among corporate, healthcare, education, and government end users. It provides:

- An overview of the use of handheld devices and mobile content by sector and by industry;
- Examples of specific vendor initiatives in the area of mobile content;
- Background information on the emerging dot-mobi standard;
- Recommendations for conducting user research to gain information about handheld use, including a sample survey question;
- A look at challenges facing information managers in this area;
- Recommended actions for information managers to keep up with the trend toward handheld use.

Pub Date: June 28, 2007
Pages: 12
Format: PDF Application_pdf

Table of Contents

  • Why This Topic?
  • Methodology
  • Uptake of Handheld Devices and Mobile Content
  • Publisher and Information Provider Solutions Proliferate
    1. The Dot-Mobi Standard
    2. Example of Headlines Delivered to a Handheld
    3. Example of RSS Reader Formatting for Handhelds
  • Centrally Provided Mobile Content
    1. Monitor Users’ Uptake
    2. Enterprise Challenges Abound
  • Imperatives for Information Managers

    • Tables & Figures

  • Figure 1. Adoption of Handhelds by Sector – Workplace and Higher Education Users
  • Figure 2. Adoption of Handhelds by Industry – Key Groupings
  • Table 1. Content Via Handheld Devices: Workplace and Higher Education Users
  • Figure 3. Internet Use Via Wireless Devices – Pew Internet & American Life Project
  • Table 2. Sample Handheld-Specific Vendor Initiatives