Search, Aggregation & Syndication Market Size and Share Rankings: 2006 Results

Authors: Ned May, Vice President & Lead Analyst; Pooneh Fooladi, Director & Market Analyst

Search, Aggregation & Syndication (SAS) was the fastest growing information industry segment in 2006. The segment’s 26.1% growth was largely fueled by Google, the biggest company in this segment and in the information industry as a whole. The SAS segment includes companies in three broad information-provider categories: general web search and portals; licensed content aggregators; and subscription and distribution services. This report provides:

- Outsell’s final 2006 size, growth, and market share estimates for the top 25 companies in the Search, Aggregation & Syndication segment;
- Our final 2006 size and growth estimates for the SAS segment and for the information industry as a whole;
- Analysis of trends and challenges facing the SAS industry;
- Recommended actions for SAS providers and publishers.