HotTopics: Google - The Threat To Media And Information

This HotTopics focuses on where Google and its technology are headed, and represents a special introductory offer to our new intelligence service focused on Google. The HotTopics combines technical analysis from Stephen E. Arnold, industry expert and technologist, with the business and market analysis of Outsell to focus on Google’s future direction and its potential impact on the information industry. It includes:

- A review of Google’s business goals and why they can’t be ignored;
- An analysis of Google’s technical infrastructure and how Google will harness its power to achieve its goals;
- The potential disruption to six major industries – publishing and information being one;
- A view of specific patents and activity that portend Google’s publishing functionality;
- An analysis of where Google could go wrong and responses the industry must take.