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HotTopics: AllBusiness Revolutionary Publishing Platform Serves Up What Users Need Before They Ask

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Author: Chuck Richard, Vice President & Lead Analyst

AllBusiness has grown quickly and amassed larger audiences than more established brands. This HotTopics profiles the company’s agile publishing platform that dynamically builds webpages by gauging user intent and selecting only relevant content likely to engage the reader. It includes:

- AllBusiness website traffic statistics and revenue performance;
- Definitions of and comparisons between the traditional editorially selected content model and the dynamic content model;
- Information about how AllBusiness implements intent-driven dynamic content publishing;
- Essential actions for publishers, including determining whether to incorporate new agile publishing and editorial processes into operations.

Pub Date: March 16, 2007
Pages: 18
Format: PDF Application_pdf

Table of Contents

  • Why This Topic?
  • Company Highlights
    1. Key Sources of Value
    2. Dynamic Content Attacks the Editorial Cost Conundrum
  • Intent-Driven Dynamic Content Publishing – How Do They Do It?
    1. Metrics-Driven Innovation
    2. The Key Breakthrough
    3. The Publishing Platform
  • AllBusiness’ Credentials as a Pacesetter
    1. What's Ahead for AllBusiness
  • Outsell's List of Essential Actions

Companies Mentioned