HotTopics: Annual Ad Spending Study 2007 - What Publishers Need To Know About Advertisers

This HotTopics aims to help publishers grow advertising revenue and includes unique coverage across all media of issues impacting the advertising market. It covers:

- Advertisers’ adoption rates for online advertising
- Effectiveness of Google vs. Yahoo! and Microsoft
- Click fraud’s impact on advertisers’ online spending
- Ad budget allocations and growth rates across all types of advertising media
- Drivers of advertising spending decisions
- Top obstacles to buying advertising
- Outsell’s recommendations for publishers, such as offering online ad options beyond search

In researching this HotTopics, Outsell fielded a Web-based survey to 1,010 advertisers responsible for ad spending or for specifying ad budgets targeting corporate, healthcare, and consumer markets. The sample represents the total population at a 95% confidence level and a margin of error of +/- 3%.