HotTopics: Annual Ad Spending Study 2007 - What Publishers Need To Know About Advertisers
This HotTopics aims to help publishers grow advertising revenue and includes unique coverage across all media of issues impacting the advertising market. It covers:
- Advertisers’ adoption rates for online advertising
- Effectiveness of Google vs. Yahoo! and Microsoft
- Click fraud’s impact on advertisers’ online spending
- Ad budget allocations and growth rates across all types of advertising media
- Drivers of advertising spending decisions
- Top obstacles to buying advertising
- Outsell’s recommendations for publishers, such as offering online ad options beyond search
In researching this HotTopics, Outsell fielded a Web-based survey to 1,010 advertisers responsible for ad spending or for specifying ad budgets targeting corporate, healthcare, and consumer markets. The sample represents the total population at a 95% confidence level and a margin of error of +/- 3%.
Pub Date: January 19, 2007
Pages: 31
Format: PDF 
Table of Contents
- Why This Topic?
- Executive Summary of Findings
- Methodology
- Allocation and Growth Forecast of Advertising in 2007 across All Media
- Print – 2007 Forecast Share and Growth
- Online – 2007 Forecast Share and Growth
- Events – 2007 Forecast Share and Growth
- TV, Radio, and Movies – 2007 Forecast Share and Growth
- PR, Outdoor, and Sales Collateral – 2007 Forecast Share and Growth
- Usage, Effectiveness, and Adoption Rates of Marketing Methods
- Keyword Search, Contextual and Behavioral Ads
- Effectiveness and Usage of Ad Methods across All Media
- The Reallocation of Print Advertising Spending
- Shifts in Use of New Media Ad Methods
- New Media Advertising Management and Strategic Issues
- Click Fraud – How Advertisers Are Responding
- Outsell's List of Essential Actions