HotTopics: Analyst Relations — Winning The Game Of Influence

This HotTopics focuses on Analyst Relations (AR) professionals, the companies that serve them, and ways in which technology research vendors can get on their radar. It includes:

- An overview of the AR function, its goals, and how it has evolved
- Products offered by AR services firms and the types of companies that purchase such services
- Key observations about both the AR function and AR services firms
- Essential actions for IT & Telecom research vendors to leverage the AR market