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HotTopics: Vertical Search Delivers What Big Search Engines Miss

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Author: Chuck Richard, Vice President & Lead Analyst

In this HotTopics, Outsell defines vertical search and focuses on its promise for business-to-business (B2B) publishers. Outsell projects that B2B vertical search revenue will reach $1.0 billion by 2009. We explain the market opportunity, which stems in part from dissatisfaction with horizontal search dominated by Google, Yahoo! and MSN. The average Internet search failure rate is 31.9 percent.

In this HotTopics you will:
- Learn what is and is not B2B vertical search and learn the characteristics and categories of the segment
- Obtain search failure rates for 35 B2B vertical industries, divided into quartiles of need for more successful vertical search
- Understand four market trends fueling the growth of vertical search, such as failed general searches
- Understand six market trends reshaping vertical search, such as RSS feeds and Web 2.0 Web services
- Get Outsell's essential actions for B2B publishers to serve their users' unmet needs in order to tap into this growth

Pub Date: August 18, 2006
Pages: 29
Format: PDF Application_pdf

Table of Contents

  • Why This Topic?
    1. Methodology
  • What B2B Vertical Search Is and Is Not
    1. Characteristics of B2B Vertical Search
    2. Shifts Affecting Vertical Search
    3. Categories of Vertical Search
    4. What Is Not B2B Vertical Search
  • Dissatisfaction with Search's Failure Creates the B2B Vertical Search Opportunity
    1. Search Failure Rate
    2. Problems or Challenges Getting Needed Information
    3. Unmet Information Needs
    4. Other Solutions to These Search Failures
    5. Enterprise Integrated Search Engines
    6. RSS Feeds - First Taste of Web 2.0
    7. Sizing Up B2B Vertical Search Market of $1.0 Billion in 2009
  • B2B Vertical Search Landscape Will Look Very Different in 2009
    1. Honey Pots
    2. Shifting Sands
  • Outsell's List of Essential Actions
    1. For Additional Insight
  • Companies Mentioned in This HotTopics
  • - 4specs.com
  • - Advanstar Communications
  • - AlltheIndustrials.com
  • - Business.com
  • - Canon Communications
  • - Engineers Edge
  • - Farm Journal Media
  • - GCN Publishing
  • - GlobalSpec
  • - Google
  • - Hanley Wood
  • - International Data Group (IDG)
  • - IQS Directory
  • - KnowledgeStorm
  • - LookSmart
  • - MFG.com
  • - MotionNET.com
  • - Owen Media Partners
  • - PennWell Publishing Company
  • - Penton Media
  • - Reed Business
  • - SearchChannel
  • - Summit Publishing
  • - VNU Group B.V.
  • - Yahoo!
  • - Ziff Davis Media
  • - Zycon Global Services