TrendAlert: Doing Business With Gartner - Strategies For Enterprise Buyers
After discussions with 50 enterprise buyers of Gartner content, Outsell has learned that Gartner's shift of focus from buyers to IT decision-makers since the META acquisition is making negotiations challenging.
In this Briefing you will:
- Learn about the impact of Gartner's acquisition of META, including resultant 2005 revenues and growth rates
- Obtain tips from buyers themselves on how to do business with Gartner, such as fitting Gartner into an overall vendor portfolio management process
- Learn about emerging alternatives to Gartner
- Find new ways to align with IT users to successfully do business with Gartner