Information Industry Segmentation

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Our Segmentation (formerly called the Taxonomy) provides a thorough understanding of all aspects of the industry's "food chain." It offers a comprehensive view of commercial content suppliers, their products, and the buyer and user markets that purchase and consume content, regardless of business model or market segment. It also highlights data assets that we provide for each of these segments within the industry. The Segmentation profiles enterprise markets in six institutional categories: corporate, education, government, healthcare, legal, and not-for-profit. These institutional categories are further segmented into meaningful categories such as K-12 and post-secondary in the education market, or industries in the corporate market. It also segments information users by function and task, and lists an extensive set of product attributes that provide a tool for ready comparison of information providers and product offerings. Finally, the Segmentation contains definitions and a glossary of important industry terms and attributes.

Reflecting the full scope of the space that Outsell tracks and analyzes, the Segmentation offers a framework for segmenting, analyzing, and comparing information suppliers, products, markets, buyers, advertisers, and users.

The Segmentation is updated approximately twice annually, to provide our changing industry with a comprehensive segmentation and a set of definitions that give our "Invisible Industry" shape and definition, and the prominence and visibility it deserves.