HotTopics: The Research And Advisory Model Is Alive And Well

This HotTopics examines the viability of the traditional research and advisory model now that many forms of free content are available on the Web, such as white papers, user-generated content, and editorial insights from traditional trade publication Web sites.In this HotTopics you will:

- Find out if free research sources have significantly impacted the research and advisory model, which augments research deliverables with access to analysts and other resources

- Learn what percentage of a corporate buyer's research spending is allocated to research and advisory versus reports, by job function

- Understand buyers' perceived value of research and advisory products relative to other forms of research, and any plans to switch to other product types

- Get actionable advice on how to strengthen the research and advisory model's market positionIn researching this HotTopics, Outsell surveyed 195 respondents in the corporate market who purchase market and IT research.