HotTopics: News Publishers 2006: Mapping New Strategies For An Altered Landscape
The news industry landscape, in transition for a decade, is less settled than ever. Threats from GYM (Google, Yahoo! MSN) companies, changing user behaviors, and a changing advertising environment all contribute to multi-faceted, urgent challenges for news publishers. In this HotTopics, we outline the biggest immediate hurdles facing news publishers as we move into the second half of this decade. The HotTopics maps that landscape and takes a high-level look at the main drivers of change: user behaviors and wants, content and function usage, ad model changes, and the basic cost structures of these legacy companies. It concludes with a list of six Essential Actions for news publishing executives who want to move their companies out of the current crisis and into the new business models and practices that will succeed.
Pub Date: January 20, 2006
Pages: 37
Format: PDF 
We provide a link to download a PDF at the end of the purchase process.
Table of Contents
- Why This Topic?
- The News Landscape Today
- Numbers Point to the Pain Points
- Making the Acquisitions Have Impact - Now
- Who Are the Key Players?
- What's Driving Change on the New Map
- Driving Change: User Habits
- Three Challenges for News Publishers
- Driving Change: Content Use
- Three Challenges for News Publishers
- Driving Habits: Ad Models
- Three Challenges for News Publishers
- Driving Change: Cost Controls
- Three Challenges for News Publishers
- Outsell's List of Essential Actions
- Companies Mentioned in This HotTopics
- - Amazon.com
- - Angie's List
- - The Associated Press
- - Austin American-Statesman
- - Backfence
- - Belo Corporation
- - The Boston Globe
- - Business 2.0 Media
- - Business Week
- - Cable News Network
- - Cairo
- - CareerBuilder.com
- - Clarity Media Group
- - Classified Ventures
- - craigslist
- - Data Depth Corporation
- - Dow Jones & Company
- - eBay
- - EBSCO Publishing
- - ESPN
- - The E.W. Scripps Company
- - Financial Times Group
- - Forbes
- - Fortune
- - Gannett
- - Gawker Media
- - The Hearst Corporation
- - Innovectra Corporation
- - Judy's Book
- - Knight Ridder
- - Knight Ridder/Tribune Information Services
- - Lee Enterprises
- - Local Matters
- - Major League Baseball
- - MarketWatch
- - The McClatchy Company
- - Media General
- - MediaNews Group
- - Monster Worldwide
- - MSN
- - National Football League
- - NewsBank
- - Newsweek
- - Pluck Corporation
- - PriceGrabber.com
- - ProQuest Information and Learning
- - Reuters Group
- - San Francisco Examiner
- - Shop Local
- - Shopping.com
- - Shopzilla
- - Technorati
- - Time
- - Topix.net
- - The Tribune Company
- - TripAdvisor
- - U.S. News & World Report
- - Washington Post Company
- - Yahoo!
- - Yelp
- - Zagat Survey