TrendAlert: Channel Shake-Up – Disruptions In The Landscape For Enterprise Buyers

Author: Joanne Lustig, Vice President & Lead Analyst

Procuring content for the enterprise has never been more complicated or challenging. Technology and the rise of agile and unique companies that play differently have upset the tried-and-true channels and methods for information distribution, compelling the more established information providers to experiment and shift their own models. With a better understanding of the landscape, information managers can hone their strategies for operating in this fluid environment. In this Briefing, Outsell analyzes publishers' licensing, distribution, and syndication strategies, and what changes they see coming, as well as how aggregators view their value and continued relationships with publishers. Based on interviews with News, B2B Trade, Scientific, Technical & Medical, and Market Research publishers and aggregators, this Briefing gives a unique perspective on how different industry sectors view aggregation and enterprise distribution. For information managers, it suggests a number of imperatives, including prioritizing vendor relationship management, coordinating a cross-functional enterprise approach to content acquisition, remaining flexible in the ways content is provided to users, and helping users to self-aggregate the content they use.