HotTopics: Online Market Research – What’s Hot, What’s Not

Online market research (OLMR) is one of the hottest parts of the market research industry today. In this HotTopics, we take a close look at the growth of online panels, summarize the online market research software market, and address other areas of OLMR such as online surveys without panels and online focus groups. We provide details of the market research buying habits of two main groups: the end use segment (marketers at companies trying to obtain feedback from their marketplaces), and the market research vendor segment (market research firms that do both custom and syndicated research). Both have different needs with regard to OLMR, and Outsell expects both to rely more on OLMR going forward. The HotTopics examines drivers behind the strong growth in online panels and provides an analysis of the top online panel companies. It includes Outsell's list of essential actions for companies that are either in or looking to get into the dynamic market area of online panels, and a table of the players showing basic company information and descriptions.