Forrester To Acquire Giga

Forrester Research's acquisition of Giga Information Group is an excellent fit for Forrester. This Briefing looks at the deal from financial, strategic, and customer perspectives. Outsell believes that the valuation of Giga was correct, and that Forrester will gain a number of financial advantages from the deal. Outsell has consistently noted that Forrester, with its emphasis on strategic advice, lacked a tactical IT advisory piece. This deal fills that gap, and also adds Giga's next-generation content delivery and packaging capabilities. For other IT research vendors, this Briefing analyzes the new competitive environment and appropriate responses. For content deployment professionals, it provides advice for dealing with the merged company as a customer.