Company Assessment: Dun & Bradstreet

A restructured and slimmed-down D&B is the subject of this Company Assessment Briefing. It examines D&B's 'Blueprint for Growth' strategy in detail, and the effects it is having on company culture, on meeting customer demands, and on building revenue without raising prices. The Briefing provides a detailed analysis of the new strategy and D&B's current product and market mix. It concludes that recent steps taken under the strategy are effective and have been favorably received by the investment community. For commercial content vendors, this Briefing offers an inside look at a peer company trying to reinvent itself in new market conditions, and the competitive ramifications of D&B's strategy. For content deployment professionals, it outlines the steps D&B customers need to take in their dealings with D&B. These steps include preparing for price increases, creating clear internal value propositions around D&B data, clarifying customer quality requirements, and looking for alternate providers.