Buyer Market Profile: Chemicals Industry
This Briefing provides key metrics and trend analysis about the Chemicals Industry as a market for Information Content (IC). Outsell data shows that individuals and departments in the Chemicals Industry spend $925 million on content annually. The study also finds that individuals in the industry spend a median of about $2,000 annually on individual content purchases, more than most industries. Content deployment functions in the industry are focused on traditional information services including intermediated research and current awareness services, but there is pent-up demand for competitive intelligence information
- and resources are not being made available to fill that gap. Information centers in the industry generally do a poor job of branding and marketing their services, and they lack staffing and budget to do strategic research on their own functions and user base. For commercial content vendors, this Briefing identifies the cost-cutting and globalization trends that could affect spending on information products, and advises closer contact with industry end users. For content deployment functions in the industry, it provides data for benchmarking themselves against the industry, identifies strategies for reining in individual information purchases as a way of meeting demands for cost control, and suggests implementing competitive intelligence offerings as a high-return investment for information functions.