Annual Advertising and Marketing Study 2012: B2B Advertising
This is the seventh annual report in our ongoing research and analysis program, and it answers key questions for publishers on what they need to know about their advertisers’ spending and increased use of new media. The data, collected in February and March 2012, quantifies how advertisers plan to change their spending in 2012 and how they rate new media and traditional options, both now competing for their spending. This report continues Outsell’s analysis of what is growing and fading in B2B marketing and advertising across all types of media, providing a unique, comprehensive 360-degree view that advises publishers through actionable insights and recommendations. This is one of three classes of studies we do annually to look at all key money flows that fund the information industry – advertising, enterprises and libraries, and end-users and their departments.
- Data on US and B2B advertising and marketing budget allocations and growth rates;
- Data and analysis on what marketing methods generate the highest return on investment (ROI), according to advertisers;
- Analysis of spending on advertisers’ own websites;
- Analysis of how advertisers rate the effectiveness of social networking services for marketing and advertising;
- Beyond just new media, an analysis of how advertisers rate the effectiveness of combinations of many specific digital and traditional marketing methods they now spend on, with data on the most important factors in spending allocation;
- Essential actions for publishers and information providers.
We provide a link to download a PDF at the end of the purchase process.
June 4, 2012