Information Management Benchmark Survey 2011: Spotlight on Pharma

Author: Jill Finger Gibson, Director & Lead Analyst

Since 2000, Outsell has polled information management professionals about their operations in order to create the most comprehensive metrics and profile of IM functions available. The annual survey covers a host of topics including IM budgets and staffing, funding models, service and content offerings, user populations and scope of responsibility, functional evaluation and other managerial techniques, content acquisition, use of new content deployment platforms and mobile technologies, and major challenges in getting the job done. This report covers the most important findings from corporate and pharmaceutical sector respondents to the 2011 IM survey and highlights some key trends and innovations. It includes:
- Breakdown of respondents by responsibility, reporting department, and reporting level;
- Content budget analysis;
- Industry staffing and budget ratios;
- A closer look at e-books and handheld devices in the industry;
- Essential actions for publishers.