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Insights

Analysis of events, data, and trends
affecting the information industry.
Image of Kate Worlock

By Kate Worlock
Director & Lead Analyst
United Kingdom

August 10, 2006

Native digital businesses often operate very differently to real world organisations, and can pose a significant strategic threat. Second Life, a virtual world environment, provides some interesting indicators of user behaviour, and of ways in which these virtual worlds could impact real world businesses. by Kate Worlock, Director

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