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Insights Analysis of events, data, and trendsaffecting the information industry. |
Tacoda, and a group of similarly-sized rivals, are beginning to make some headway with so-called "behavioural marketing" techniques, and promise better results than so-called "contextual placement" techniques have yet achieved. If they succeed, then they may have a marked effect on the search engines hegemony over contextual placement. by David Worlock, Chairman Returning Members: Sign in using your existing account |
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