Please enjoy this sample article from our Insights service. If you are an Outsell client, log in now to access all Insights articles. If you are not a client, click on the link below to try a 30-day subscription at no charge, or click on Purchase link below to sign up for a one-year subscription.

Insights

Analysis of events, data, and trends
affecting the information industry.

By Steve Sieck
Analyst
New York, USA

April 23, 2004

Five key elements have emerged as requirements for ultimate leadership in e-commerce portals, and each of five contenders can claim pre-eminence in one: Google (search), Yahoo! (content), Microsoft/AOL (communications), Amazon, (merchandising), and eBay (community). A market trial of Amazon's A9.com, quietly begun last week, suggests how powerful different components of the portal equation could prove to be in combination.

Returning Members: Sign in using your existing account







Forgot your password?



Questions? Contact us!