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Alternatives Emerging to Buying Direct from Traditional Research and Advisory Firms
By Louise Garnett
September 10, 2007
The market continues to provide alternatives to buying research directly from IT and Telecom research firms. The issue has legal implications, as the search and aggregation services re-use copyrighted research and analysis. The bottom line for research firms is to be aware that research released for PR purposes is commonly used in a secondary market that also provides PR - but at the potential cost of lost business.