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Insights

Analysis of events, data, and trends
affecting the information industry.
Image of Chuck Richard

By Chuck Richard
Vice President & Lead Analyst
Hartsdale, New York

March 3, 2010

A reality check for those drawing up business plans for the paid portion of mobile apps: one full print page ad in Cosmopolitan magazine brings in more revenue than the user paid portion of the hot new iPhone Sports Illustrated Swimsuit app.

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