Please enjoy this sample article from our Insights service. If you are an Outsell client, log in now to access all Insights articles. If you are not a client, click on the link below to try a 30-day subscription at no charge, or click on Purchase link below to sign up for a one-year subscription.
 |
|
 |
|
|
Insights Analysis of events, data, and trendsaffecting the information industry. |
Forrester Research, Inc. has acquired the Strategic Oxygen business from Monitor Group. Strategic Oxygen provides data and tools to help marketing professionals plan their marketing mix. We see this as a nice strategic move on Forrester's part, moving from more of an analyst opinion business model into providing role-based tools that help clients do their jobs. Returning Members: Sign in using your existing account |
|||
