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Insights

Analysis of events, data, and trends
affecting the information industry.
Image of Lisa Abrams

By Lisa Abrams
Affiliate Analyst
Cambridge, MA

November 19, 2009

Outsell has been following Livemocha for more than a year. As they have now excelled in creating their platform and free offerings, they are choosing partners and creating strategies to monetize their product. Many companies have great online ideas and may develop a following, but don't know how to make money from them. Livemocha serves as a good example of how companies can move from the world of free to paid.

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