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Insights Analysis of events, data, and trendsaffecting the information industry. |
Microsoft is moving into social media analysis with its announcement of LookingGlass. It's a platform play to capture the hearts and minds of the marketing professionals. We see Microsoft helping to legitimize social media, providing a boost to those players already in the market. We expect standalone social media monitoring systems to continue to thrive as well, as market maturation is still many years in the making. Returning Members: Sign in using your existing account |
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