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Insights Analysis of events, data, and trendsaffecting the information industry. |
As we creep up on the spooky Halloween season, we hope this data helps drive a stake through the heart of the evil "Advertising = Clicks" monster. Common sense, and a growing number of studies including Outsell's annual advertising studies, continually show that brand value, likelihood to recommend a product, and purchases are all driven by many, multiple exposures to brands and messages. Although Google search ads built a business on paying for clicks, clicks are not sales and clicks on ads are not the primary measure of a campaign's and a publishers' power to influence users. Returning Members: Sign in using your existing account |
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