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Insights

Analysis of events, data, and trends
affecting the information industry.
Image of Chuck Richard

By Chuck Richard
Vice President & Lead Analyst
Hartsdale, New York

September 15, 2009

The marketing services pie is finite. Can every single publisher win over advertisers' spending on their own sites, direct-to-prospect marketing, and integrated cross-media campaigns? No; only the quickest out of the chute and the most able to execute will prevail.

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