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Insights

Analysis of events, data, and trends
affecting the information industry.
Image of Chuck Richard

By Chuck Richard
Vice President & Lead Analyst
Hartsdale, New York

September 2, 2009

This is a classic line that should become the industry's mantra on the challenge for online display advertising. Hoping that display ad billboards will catch an online user's attention, and pricing based only on a print-like traffic volume basis, is the weakest and least leveraged use of the explosively powerful online medium.

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