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Insights Analysis of events, data, and trendsaffecting the information industry. |
IT Professionals are a hard target market to crack given their limited budgets and satisfaction with free and credible information resources, but there are pockets of opportunities for information providers to provide additional fee-based products. Although they are most satisfied with Gartner, Forrester, Info-Tech Research Group and IDC, the IT trade journals and TechTarget are right up there in terms of satisfaction. Returning Members: Sign in using your existing account |
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